2015 is already living up to the expectation of an outstanding year for cinema, with box office for the first two weeks of 2015 up 18% year on year, marking the highest start to the year on record.
Over $40m was spent on movie tickets across each of the first two weeks of 2015; the exceptional opening even surpasses levels recorded in 2010, when Avatar redefined box office records globally.
The remarkable start to the year has been driven by a diverse range of films, including The Hobbit: The Battle of the Five Armies, The Imitation Game, Penguins of Madagascar, Taken 3, The Water Diviner and Big Hero 6 among many others.
Daniel Hill, Managing Director of Val Morgan commented, “We expected 2015 to be a record year so this is a terrific start for our advertisers. The unprecedented line up of blockbuster titles ahead is very exciting. In the next month alone we have Kingsman: The Secret Service, Fifty Shades of Grey and The Second Best Exotic Marigold Hotel. Alongside delivering the best in entertainment, cinema provides a unique environment for advertising cut through.”
Other titles releasing from March include Cinderella, Furious 7, Avengers: Age of Ultron, Jurassic World and Ted 2 – all in cinemas before the end of June.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]