2015 is already living up to the expectation of an outstanding year for cinema, with box office for the first two weeks of 2015 up 18% year on year, marking the highest start to the year on record.
Over $40m was spent on movie tickets across each of the first two weeks of 2015; the exceptional opening even surpasses levels recorded in 2010, when Avatar redefined box office records globally.
The remarkable start to the year has been driven by a diverse range of films, including The Hobbit: The Battle of the Five Armies, The Imitation Game, Penguins of Madagascar, Taken 3, The Water Diviner and Big Hero 6 among many others.
Daniel Hill, Managing Director of Val Morgan commented, “We expected 2015 to be a record year so this is a terrific start for our advertisers. The unprecedented line up of blockbuster titles ahead is very exciting. In the next month alone we have Kingsman: The Secret Service, Fifty Shades of Grey and The Second Best Exotic Marigold Hotel. Alongside delivering the best in entertainment, cinema provides a unique environment for advertising cut through.”