Cinema Nova Stops Playing ‘Propagandist’ Australia Day Ad

Cinema Nova Stops Playing ‘Propagandist’ Australia Day Ad
B&T Magazine
Edited by B&T Magazine

Melbourne theatre Cinema Nova will no longer play an advertisement about Australia Day following a complaint that labelled it as “propaganda”.

According to, the ad from the National Australia Day Council had been played before screenings at the popular Carlton cinema.

It reportedly featured Australians from different backgrounds, including Indigenous Australians, and spoke of the history of European settlement. It concluded with: “We’re all part of the story”.

But the ad has since been removed after a complaint on Twitter, with a social media user saying the ad had made her feel “uncomfortable”.

“I love coming to your cinema to switch off and watch a good film at a great venue,” the user said.

“However, we were made uncomfortable by the Australia Day ads that you have screening.

“This is highly inappropriate for mob to have to pay to sit through. I hope you reconsider.”

The cinema responded in less than an hour to announce it would no longer screen the ad.

“Our pre-film adverts are prepared by a 3rd party and provided to us for screening and, given reduced in-office hours presently, may not have been vetted with our usual care,” Cinema Nova said.

“We would never intentionally make our valued customers feel uncomfortable, so we will remove the associated propaganda from further sessions.

“We hope to welcome you back soon.”

Featured image source: Twitter/@cinemanova

Please login with linkedin to comment

Australia Day Cinema Nova

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.