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Reading: Cinema Nova Stops Playing ‘Propagandist’ Australia Day Ad
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B&T > Advertising > Cinema Nova Stops Playing ‘Propagandist’ Australia Day Ad
Advertising

Cinema Nova Stops Playing ‘Propagandist’ Australia Day Ad

Staff Writers
Published on: 11th January 2021 at 10:23 AM
Edited by Staff Writers
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Melbourne theatre Cinema Nova will no longer play an advertisement about Australia Day following a complaint that labelled it as “propaganda”.

According to 7news.com.au, the ad from the National Australia Day Council had been played before screenings at the popular Carlton cinema.

It reportedly featured Australians from different backgrounds, including Indigenous Australians, and spoke of the history of European settlement. It concluded with: “We’re all part of the story”.

But the ad has since been removed after a complaint on Twitter, with a social media user saying the ad had made her feel “uncomfortable”.

“I love coming to your cinema to switch off and watch a good film at a great venue,” the user said.

“However, we were made uncomfortable by the Australia Day ads that you have screening.

“This is highly inappropriate for mob to have to pay to sit through. I hope you reconsider.”

The cinema responded in less than an hour to announce it would no longer screen the ad.

“Our pre-film adverts are prepared by a 3rd party and provided to us for screening and, given reduced in-office hours presently, may not have been vetted with our usual care,” Cinema Nova said.

“We would never intentionally make our valued customers feel uncomfortable, so we will remove the associated propaganda from further sessions.

“We hope to welcome you back soon.”

https://twitter.com/cinemanova/status/1347689083984777216

Featured image source: Twitter/@cinemanova

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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