After a review Church & Dwight has appointed HYLAND to the role of local social management and content agency.
Alison Hall, Head of Marketing at Church & Dwight said “We are excited to start a new social media chapter with HYLAND for our brands Batiste, Flawless and Nair and look forward to building a strong partnership for these brand communities.
“Consistently HYLAND have delivered strong ideas across creative and media disciplines. Their ability to listen to our needs and support our business with a talented senior team means we have every confidence in appointing them to integrate social management elements”.
Virginia Hyland, Founder of HYLAND Communication Agency said “We are excited to integrate the social content management alongside the services that we provide Church & Dwight. During COVID – 19 the talented HYLAND team have illustrated to Church & Dwight our creative and media prowess in targeting their customer to drive sales success.
“We are super pumped to be working with Alison and her team. Church & Dwight who represent very impressive brands. Together we are building deep customer insight where we can target audiences with a variety of comms at different times in the purchase decision making process. Church & Dwight are poised to seriously shake up the competition. They are entrepreneurial in their thinking, especially around creating an end to end strategy to engage potential consumers. This makes them the perfect client for HYLAND to work in partnership with.
“We were appointed to creative, and then media. Adding social content management means we can create relevant local content at speed to engage with culturally relevant topics. Church & Dwight are confident that HYLAND has the ability to focus on business growth driven by integrated thinking across communication disciplines that are relevant to their customer. HYLAND has built enormous equity over the years as a most trusted agency partner for our clients.
“We love working with clients who want to challenge the status quo and think about how to best impact every point of the purchase journey. We are excited to work with Church & Dwight to deliver better local culturally relevant messages that drive results”.
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