Christmas with The Australian Women’s Weekly is coming to 10 for the first time as part of an integrated multi-platform event across Bauer Media’s print, digital and social channels.
Studio 10’s Sarah Harris will host the festive one-hour special, where she will be joined by editors from The Weekly as well as experts from across Bauer’s Homes and Food titles and some familiar network ten personalities.
An Australian TV institution, Christmas with The Australian Women’s Weekly will once again feature all the familiar favourites, such as delicious Christmas recipes, gifting ideas, as well as table decorating tips and family-friendly craft projects.
The Australian Women’s Weekly editor-in-chief Nicole Byers said: “Christmas with The Weekly is an Australian institution and we’re delighted to be partnering with 10 to bring all the food and frivolity of the festive season to their audiences for the first time.”
Integrated brand sponsorship opportunities will span, The Weekly’s Christmas edition, TV broadcast, Now to Love, 10 Play and Bauer’s social channels.
10 head of brand entertainment production Rachael Brand said: “We’re excited to collaborate with The Weekly team to bring to life what we believe will be a much loved TV event on 10.”
Bauer Media executive GM, publishing and digital Sarah-Belle Murphy added: “Once again we’re offering truly integrated opportunities for brands to engage with audiences across TV, print, digital and social.
“With such a trusted and recognised brand as The Weekly, this is an opportunity to reach prime grocery buying audiences across 10’s and Bauer’s platforms.”