There’s Still Space For Niche Retailers As The Traditionals Have Broken Online Experiences

There’s Still Space For Niche Retailers As The Traditionals Have Broken Online Experiences
SHARE
THIS



Despite the online retail landscape becoming more cluttered than a dusty antique shop, Chris Tantchev stresses there’s still space for the niche retailers get a coup on the bigger players given the snail pace the traditional brands have taken to digital.

“Traditional Australian retailers have been slow on their transition to digital and their online strategies and experiences are still, for the most part, broken,” the founder of online book subscription company Bookabuy (pictured above) said. “There is enough of an opportunity and consumer hunger for niche marketplaces, micro-brands and tailored experiences which will allow smaller retailers to exist and flourish.”

Still, he doesn’t deny the overwhelmingly large quantities of businesses online, and share of voice is still a struggle.

“Share of voice in an increasingly crowded online retail ecosystem is one of the biggest challenges,” he said. “Gone are the days of simply running a few banner/search ads and hoping for the best.

“Today’s online retailers must continually find more intelligent ways of representing their brands to their customers. Maintaining service quality is another big ticket item in maintaining a positive customer experience – both through their online interactions with brands, as well as how their transactions translate offline, fulfilment, dispute resolutions, follow up.”

And, as with everything these days, personalisation is key.

“Customers are big on tailored experience and even just a small personal touch can make a big impact,” said Tantchev. “Intelligent personalisation plays a big part in our service, and we see it as one of the current drivers in online retail space.”

The notion of maintaining a bricks and mortar store for a brand is debated – we’ve recently seen the Australian Geographic Retail shop intending to shut its doors, the ABC shops closing down and tech giant Dick Smith’s physical presence becoming kaput only to resurface online.

Still, despite not having physical stores, Tantchev said there’s still room for these places.

“There is still definitely a place for real-life retail experiences,” he said. “It really just depends on your strategy as a retailer, and how you want customers to experience your brand. Businesses ultimately need to embrace the fact that consumer behaviour and customer experience are becoming stronger than ever, and tailor their retail strategies accordingly.”

Tantchev and Mel Tantchev (pictured above) will be presenting at the Online Retailer Conference & Expo next week in Sydney. If you’re a keen retailer or marketer, grab some tickets here. Tantchev’s session will look at how you start and manage online retail businesses, and what you need to get customers.

 

Please login with linkedin to comment

Advertising Standards Bureau bookabuy online retailer conference & expo Roadshow Films These Final Hours

Latest News

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King
  • Marketing

Are Media Study: Beauty Influencers Remain Strong With Gen Zs But Sampling Is King

Influencers are a key factor in helping Generation Z make beauty purchases, but their influential power drops when it comes to all other women, Are Media’s first BEAUTYVOICES consumer survey has revealed. Sampling beauty products is the most successful form of marketing likely to drive purchase for all women aged 18 to 74, followed by […]

Chris Howatson’s Next Move Revealed
  • Advertising

Chris Howatson’s Next Move Revealed

B&T can confirm departing CHEP CEO Chris Howatson's next move here. Not that he's actually confirmed it to us.

by B&T Magazine

B&T Magazine
Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead
  • Campaigns

Anchor Dairy Launches Christmas Appeal For NZ Food Network Via Pead

New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency
  • Campaigns

Victorians Told To Take Advantage Of Energy Reforms In New Campaign, Via Icon Agency

The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign
  • Campaigns

MJZ’s Juan Cabral Joins FINCH, Colenso BBDO On ‘NRMA Sleeper’ Campaign

In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast
  • Media

Charity Bailey’s Day Launches ‘The Big-Hearted Bear’ Campaign Featuring Livinia Nixon Via Noisy Beast

Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]