There’s Still Space For Niche Retailers As The Traditionals Have Broken Online Experiences

There’s Still Space For Niche Retailers As The Traditionals Have Broken Online Experiences
SHARE
THIS



Despite the online retail landscape becoming more cluttered than a dusty antique shop, Chris Tantchev stresses there’s still space for the niche retailers get a coup on the bigger players given the snail pace the traditional brands have taken to digital.

“Traditional Australian retailers have been slow on their transition to digital and their online strategies and experiences are still, for the most part, broken,” the founder of online book subscription company Bookabuy (pictured above) said. “There is enough of an opportunity and consumer hunger for niche marketplaces, micro-brands and tailored experiences which will allow smaller retailers to exist and flourish.”

Still, he doesn’t deny the overwhelmingly large quantities of businesses online, and share of voice is still a struggle.

“Share of voice in an increasingly crowded online retail ecosystem is one of the biggest challenges,” he said. “Gone are the days of simply running a few banner/search ads and hoping for the best.

“Today’s online retailers must continually find more intelligent ways of representing their brands to their customers. Maintaining service quality is another big ticket item in maintaining a positive customer experience – both through their online interactions with brands, as well as how their transactions translate offline, fulfilment, dispute resolutions, follow up.”

And, as with everything these days, personalisation is key.

“Customers are big on tailored experience and even just a small personal touch can make a big impact,” said Tantchev. “Intelligent personalisation plays a big part in our service, and we see it as one of the current drivers in online retail space.”

The notion of maintaining a bricks and mortar store for a brand is debated – we’ve recently seen the Australian Geographic Retail shop intending to shut its doors, the ABC shops closing down and tech giant Dick Smith’s physical presence becoming kaput only to resurface online.

Still, despite not having physical stores, Tantchev said there’s still room for these places.

“There is still definitely a place for real-life retail experiences,” he said. “It really just depends on your strategy as a retailer, and how you want customers to experience your brand. Businesses ultimately need to embrace the fact that consumer behaviour and customer experience are becoming stronger than ever, and tailor their retail strategies accordingly.”

Tantchev and Mel Tantchev (pictured above) will be presenting at the Online Retailer Conference & Expo next week in Sydney. If you’re a keen retailer or marketer, grab some tickets here. Tantchev’s session will look at how you start and manage online retail businesses, and what you need to get customers.

 

Please login with linkedin to comment

Advertising Standards Bureau bookabuy online retailer conference & expo Roadshow Films These Final Hours

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]