Hot on the heels of the outdoor, digital and radio campaign launch, Chisholm will release its flagship ‘Chase Your Calling’ campaign in cinema and TV this weekend.
The campaign, developed in conjunction with creative agency DPR&Co, continues the ‘Chase Your Calling’ theme via a high-energy chase sequence with a stunning twist at the end.
Chisholm CEO Maria Peters said she was excited by the different communication approach and focus of the campaign.
“While most providers talk about their courses or the sector itself, we wanted to tap into the human side of what drives our students towards their future,” she said.
“I think our campaign does that powerfully.”
Chisholm’s general manager of student experience, Hemant Kokularupan, said one of the highlights of the campaign has been the opportunity to use real students as some of the stars.
“Our staff love the campaign and we think it tells the story in a really compelling way,” he said.
DPR&Co executive creative director Richard Ralphsmith believes the campaign delivers on Chisholm’s aspiration to be the ‘excitement brand’ in the sector.
“We set out to create an enduring property that Chisholm could own and build on for years,” he said.
“With ‘Chase Your Calling’ we’ve done that, with a campaign that encapsulates Chisholm’s vision and energy.”
Agency: DPR&Co Melbourne
Co-founder and executive creative director: Richard Ralphsmith
Co-founder and head of strategy: Phil Huzzard
Writer: Andy Lish
Art director: Tassy Kontogiannis
Agency producer: Eyvonne Carfora
Production company: Finch
Director: Nic Finlayson
Producer: Catherine Anderson
Senior account director: Leanne O’Connor