Victoria’s leading TAFE institute, Chisholm, is set to energise its brand to reflect its agility in the changing education market with a new brand and student acquisition campaign launching today. The campaign, developed by independent creative agency DPR&Co, launches today.
Chisholm CEO, Maria Peters, says Chisholm has developed an innovative and progressive suite of educational offerings that will help its students thrive in an economy centred on services, health, business, advanced manufacturing, engineering and trades.
“Chisholm is determined to provide future-focused qualifications to ensure that our students are ready to capitalise on the new economy and that industry has the requisite skills to grow,” she said. ‘We wanted a campaign that reflected our forward-thinking spirit in a really human way.”
Richard Ralphsmith, co-founder and Executive Creative Director of DPR&Co, said the campaign idea sets Chisholm apart from other players in the category. “The category is delivering functional messages either about the institutions themselves or their target audiences,” he said. “With this campaign, Chisholm is answering the real human need of its prospective students: to discover and pursue their life’s calling. This is no ordinary journey. It’s much more urgent than that.”
The campaign launches with outdoor, radio, digital and social in November. Cinema, TV and OLV will begin to feature in December and Jan
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]