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Reading: CHEP Nabs AMP’s Creative Away From Bastion
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B&T > Advertising > CHEP Nabs AMP’s Creative Away From Bastion
Advertising

CHEP Nabs AMP’s Creative Away From Bastion

Staff Writers
Published on: 4th August 2022 at 10:28 AM
Staff Writers
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CHEP has announced that it has been appointed by financial services business, AMP, as its strategic and creative agency of record following a competitive review.

B&T understands that Bastion were the incumbent creative.

The appointment will see CHEP Network support AMP with strategic and creative duties for the business across brand, content, digital and owned channels.

AMP chief marketing officer, Renee Howie, said, “As AMP embarks on an exciting new phase, we wanted to find a creative agency to work with us as we rebuild what is an iconic Australian brand. In CHEP, we’ve found a partner that is the perfect fit for our business and aspirations, and we can’t wait to get started.”

CHEP managing firector Sydney, Jonny Berger, added, “AMP is one of Australia’s long-standing financial institutions, dedicated to building its position as a purpose-led, customer-focused business – we look forward to realising this ambition together with the brilliant team at AMP.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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