Bohemia Group, part of the M&C Saatchi Group, has been appointed by Chemist2U to handle media strategy, media planning and media buying across all channels, effective immediately.
Chemist2U is a new prescription and over the counter medicine delivery service, enabling on-demand delivery of prescriptions, medicines and over the counter products directly to homes.
Launched in Brisbane as a pilot market in 2020, it is currently in the process of rolling out nationally. Consumers can purchase prescriptions either in-app or via the company’s website.
Chemist2U will also be positioned in GP and hospital waiting areas, as well as on consumer health website myDr.com.au.
Bohemia chief executive Brett Dawson said: “We see Chemist2U as a real disrupter in the Australian marketplace, providing a mutual benefit to doctors, pharmacy owners and consumers. We love the team’s ambition and are excited to partner with them.”
Chemist2U’s Dr Matthew Cullen added: “Chemist2U is the next revolution in healthcare, transforming how Australians access their medicines and pharmacy supplies, by bringing same day delivery straight to their door.
“We’re looking forward to working with Bohemia on this pivotal stage in our national expansion.”
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