Chello has announced three business wins across its business and four new hires to support recent growth.
Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts.
ShopifyPlus APAC Marketing Lead Robin Marchant commented “Chello have worked tirelessly over the past few months demonstrating their deep understanding of the ShopifyPlus brand across the APAC region, so it was a natural fit to broaden the relationship into North America. We are very excited to see where the continued relationship takes our brand.”
Earlier in the year Chello launched LIV by Mirvac: simultaneously launching a product, a brand and a category. The build-to-rent category is relatively new to Australia and emphasises secure leases and lifestyle services, a third option to traditional renting or owning a home.
Research by Kantar uncovered that the Australian obsession with owning a home was rooted in a desire for safety, belonging and individualism. LIV responded to this by providing an alternative option that focuses on what residents expect from their home, including security of tenure, no bonds, having the ability to own pets and more. The launch campaign reached across OOH, digital and social media.
LIV disrupts rental real estate by putting people first, and not in a glossy, unattainable way. “We want to show that “home” is not just for homeowners, renters should feel at home too. Chello understood this from the very beginning and really birthed the creative strategy and voice, continuing the ideas through content-led campaigns which made it an ideal partnership.” Jade MacAuslan, Marketing Manager at LIV commented.
During the return of the spring real estate season, Chello also launched Qudos Bank’s More than a Home campaign and Raine & Horne’s national spring campaign Turn Curiosity into Confidence, “since launching the ‘Turn curiosity into confidence’ campaign, it has been exposed to over 1.5 million online profiles across Australia. We have seen our own Raine & Horne website traffic skyrocket by more than 44%. Chello understood the need to create a campaign that instilled confidence in consumers in a changing property landscape” commented Anjee Hopton, Raine & Horne’s National Marketing Manager.
But it’s not just Australian brands Chello has been busy winning in recent months; the agency developed the Shef brand, a US-based venture-backed community-inclusive meal service, launching in New York City in July and raising USD$8.8M in August.
“It’s been a big year for Chello under bizarre external circumstances, but with an ambitious team and committed clients, we feel we’re well placed as an agency nimble enough to deliver in a changing COVID world, but big enough to take on multi-faceted brand revolutions.” commented Managing Director, Chello Lindsay Rogers.
In addition to recent business wins, Chello welcomed General Manager Philippa Jameson, Account Director Christina Knox, Senior Account Manager Gabi Atchison and Account Executive Rosie Dingle to support the agency’s wins.
