Jam&Co’s client Macarthur Grange Brewery took out a number of awards for their Stockade range of beers at the recent 2014 Australian International Beer Awards. Not only did they win Bronze on taste but, Stockade Gold won Bronze for Best Packaging.
Jennifer O’Callaghan, MD of Jam&Co said: “We were thrilled to be involved in the branding strategy for Macarthur Grange Brewery’s new range. When we were briefed to design both brand strategy and packaging for the new range, we knew it was important to develop a brand that had emotional connection with consumers, which is paramount in building a strong and successful brand. Consumers that are emotionally connected to a brand are known to be three times more likely to recommend, three times more likely to repurchase, less likely to shop around and choose another brand and are less price sensitive. Hence our client was eager to embrace the power of emotional connection from the onset.”
Being created on the platform of Australian born and the uprising at the historic Eureka Stockade, the new identity had to be strong and sophisticated, connecting with consumers, which was further illustrated with guns of Eureka Stockade era. A mountain represented by a die cut on the label was also developed which is unique to the brand. The use of gold on the label adds sophistication enabling the product to stand out on shelf while the use of white signifies purity and crispness of the beer.
Daryl MacGraw, Head of Sales & Marketing for Macarthur Grange Brewery, said: “Being such a newcomer to this well established segment of the market dominated by the majors, we are thrilled that Stockade Gold had been recognized with a Bronze award for Best Reduced or Low Alcohol Beer along with a Bronze award for Best Packaging. This has been a wonderful start to our first year on the market and has been a great journey working with our branding agency, Jam&Co to achieve this goal.
The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]