Woolworths Ooshies are the talk of the playground, and if your child doesn’t have a sizable collection, chances are they’ll be shunned from the Pride Lands.
And while Ooshies are undoubtedly aimed at children, it seems some Woolworths shoppers have taken it into their own hands to turn the popular collectable into something a little more MA 15+.
A Woolworths shopper in South Australia took to social to share the hysterically placed ad placement, which can be said with fair certainty wasn’t done by a Woolies’ employee (or maybe it was).
The photo featured an advertisement banner marketing the supermarket’s new Ooshies range placed in the condom section.
The ad features the Ooshies character Thor, with the words: “You’re big. But I’ve fought bigger.”
While harmless words by itself, when placed in front of a packet of condoms, well, it takes on a whole new meaning that’s left shoppers in hysterics.
Social media users were quick to add to the gag.
“It’s not the size of the hammer but how hard you bang the nail that matters,” one person wrote.
Meanwhile, another Woolworths customer spotted the same ad placement located in a NSW store.
“Woolworths… I love your sense of humour!” she wrote on the official Facebook page with a picture she took of the ad placement fail.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]