Do you go to bed and dream of cheese; cheddar, in particular? Well, a nutty new campaign from British cheese maker Pilgrim’s Choice says you’re possibly not alone.
The wonderful spot is the work of London agency Above+Beyond and follows a psychedelic dream sequence of a woman dreaming of cheese.
Apparently the ad is based on research that shows the amino acids in cheese can give cheddar eaters wild, vivid and unusual dreams at night.
The campaign also includes social media activity that calls on Pilgrim’s cheese eaters to share their own cheese-fuelled dreams to see them bough to life in an animated GIF. Check out the wonderful madness below:
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]