Do you go to bed and dream of cheese; cheddar, in particular? Well, a nutty new campaign from British cheese maker Pilgrim’s Choice says you’re possibly not alone.
The wonderful spot is the work of London agency Above+Beyond and follows a psychedelic dream sequence of a woman dreaming of cheese.
Apparently the ad is based on research that shows the amino acids in cheese can give cheddar eaters wild, vivid and unusual dreams at night.
The campaign also includes social media activity that calls on Pilgrim’s cheese eaters to share their own cheese-fuelled dreams to see them bough to life in an animated GIF. Check out the wonderful madness below: