In what B&T is dubbing the most beautifully shot ad so far in 2019, TBWA\Paris has gone environmentally friendly for France’s national railway company, SNCF.
The agency’s new year campaign cleverly channels one of SNCF’s purposes – “To offer everyone the freedom to easily move around while preserving the planet” – by filming flowers blossoming as if they were fireworks.
The key message that SNCF wanted to drive home to the people of France was that taking the train means being a responsible citizen and doing something for the benefit of the planet.
Five images were taken every five seconds, day and night, to rack up a total of 14,000 images per flowers. The images were used to form a time-lapse film, with 50 different flower varieties featured throughout. All up, it took 200 hours to complete all the shots.
You can check out how it all came together below: