Check Out This Exquisite Ad That Turns Flowers Into Fireworks

Check Out This Exquisite Ad That Turns Flowers Into Fireworks

In what B&T is dubbing the most beautifully shot ad so far in 2019, TBWA\Paris has gone environmentally friendly for France’s national railway company, SNCF.

The agency’s new year campaign cleverly channels one of SNCF’s purposes – “To offer everyone the freedom to easily move around while preserving the planet” – by filming flowers blossoming as if they were fireworks.

The key message that SNCF wanted to drive home to the people of France was that taking the train means being a responsible citizen and doing something for the benefit of the planet.

Five images were taken every five seconds, day and night, to rack up a total of 14,000 images per flowers. The images were used to form a time-lapse film, with 50 different flower varieties featured throughout. All up, it took 200 hours to complete all the shots.

You can check out how it all came together below:

 




Please login with linkedin to comment

fireworks Flowers SNCF TBWA\Paris

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine