CHE Proximity’s full service startup offering, Spotfires, has hit the ground running, today announcing a series of new manoeuvres to further position itself as the creative go-to for early stage startups.
Up first is the appointment of a new department head, former Google and Facebook consultant Luke Marshall. Marshall joins the ranks to expand the agency’s growing client list and spearhead agency projects, such as a new partnership struck with Startup Victoria.
As part of this partnership, which will see Spotfires offer the organisation creative, technology and media support, the agency will be hosting a series of “speed dating” style pitching events for 100 local investors and founders.
The first agency pitch night will be held on May 26, with the main aim of connecting early stage startups with investors. The event, hosted at CHE Proximity’s offices and held in conjunction with Startup Victoria, will take on an informal pitch format, whereby startups will “speed pitch” their potential investors with fresh new ideas.
CHE Proximity chief operating officer, Andrew Drougas, said Marshall’s experience will play a pinnacle role in driving Spotfires forward.
“Luke’s worked in some of the world’s most innovative companies, so it made sense that he would come in and help CHE Proximity grow the next generation of disruptive businesses.
“The demand for Spotfires has exploded since we launched in October last year, and it’s now reached a point where we need someone dedicated to pushing the team and driving how we evolve the offering.
“The agency pitch nights are just one of initiatives Luke will be leading in this role.”
Marshall said it was the ethos of a startup combined with the resource of a big agency that drove him to accept the offer.
“Startups in their early stages are dynamic and exciting, and the opportunity to contribute to their growth is a unique challenge I’m thrilled to help drive. The needs of startups are diverse and we look forward to taking these businesses to the next stage with Spotfires.”
For creative director, Tommy McCubbin, the ethos of the agency is what’s resonating with their startup clients.
“Like CHEP, startups bring a wartime approach to getting new customers and changing the way their industries operate.They’re laser-focused on changing the way things are done and improving their customers’ lives.
“The way we’re working with them – lean, fast, and collaboratively – is resonating. We’ve got a huge team of specialists at CHEP and those skills put us in a place to deliver thinking that’s unmatched – whether it’s designing and building their product, brand development, or understanding the complete customer experience.”
In addition to the three scheduled pitch events, Spotfires will deliver a branding workshop for Startup Victoria. The partnership will also see CHE Proximity supporting key events run by the not-for-profit throughout the year, and allow them to introduce startup driven innovation to their clients before it hits the market.
Please login with linkedin to commentsmoothfm
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]