CHE Proximity Wins Media For 2020’s ICC T20 World Cup

CHE Proximity Wins Media For 2020’s ICC T20 World Cup

The ICC T20 World Cup 2020 has announced two agency appointments including CHE Proximity for media strategy and buying services and Rosterfy for its volunteer management system.

In 2020, Australia will host two ICC T20 World Cups, with the women’s and men’s tournaments to be played as standalone events across Australia. Both events will culminate in finals at the Melbourne Cricket Ground and present an opportunity to set a new world record for the highest attendance at a women’s sporting fixture on Sunday 8 March 2020, which is International Women’s Day.

ICC T20 World Cup Australia 2020 local organising committee CEO Nick Hockley said: “We are delighted to be working with CHE Proximity and Rosterfy, with both organisations presenting really impressive and innovative services befitting a major global event.

“The discussion at SportAccord has focussed on how data and analytics can elevate the fan experience. ICC T20 World Cup 2020 is proud to be working with world class event cities, venues, partners and suppliers to ensure that both the women’s and men’s events are at the forefront of innovation in global sport and entertainment.

“I would like to thank and congratulate SportAccord and the Queensland Government for bringing leading people and organisations from the global sports and entertainment industry to Australia, in what has been a timely learning experience for the T20 World Cup as we prepare to welcome the world to Australia next year,” Hockley said.

CHE Proximity CEO Chris Howatson added: “The standalone tournament structure of the ICC T20 World Cup 2020 will have a profound influence on the progress of not only T20 and cricket, but gender equality in Australia and across the world. The Local Organising Committee represents the very best in their fields, and their ambition for this tournament to be a spectacular celebration to set the benchmark for all other global events is inspiring. It’s with exceptional pride that we are involved and can contribute to its success.”




Please login with linkedin to comment

CHE Proximity ICC T20 World Cup

Latest News

AI, Curated Fandom & Contextual Commerce: The Key Issues For Consumers In 2024
  • Marketing

AI, Curated Fandom & Contextual Commerce: The Key Issues For Consumers In 2024

Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness
  • Campaigns

Emergency Management Victoria & Think HQ Partner To Increase Emergency Preparedness

Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]