Swedish retail brand, IKEA today announced it has awarded its creative strategy account to CHE Proximity.
The coveted creative account went to pitch mid-March this year and was previously held by The Monkeys since 2010.
The first campaign led by the agency launched was released yesterday, which you can watch below.
IKEA Australia commercial manager Flora Li said: “The combination of CHE Proximity’s strategic insights and purpose-led creativity was a great match and we hope will allow us to give our consumers more ways to engage with us.
“They brought a unique perspective to the pitch process and we look forward to a long partnership with them.”
CHEP chief strategy officer David Halter added: “When we opened CHEP in Sydney ‘IKEA’ was on our new business wall as a brand we wanted to work on.
“To win this pitch is a career highlight for us all. IKEA is one of the world’s most iconic purpose-led companies and it’s such a privilege to now be responsible for the brand in this market.”