CHE Proximity Wins flybuys’ Comms, Digital & Social

CHE Proximity Wins flybuys’ Comms, Digital & Social

CHE Proximity has won loyalty reward card flybuys’ brand communications, digital, social and 1:1 activation following a competitive pitch in April.

Through the demerger of Coles from Wesfarmers in November 2018, flybuys has been established as an independent joint venture between Coles Group and Wesfarmers Group, with a 50/50 ownership between the two companies.

More than 65 per cent of all Australian households and over eight million people use the flyboys’ program.

John Merakovsky, CEO at flybuys, said, “We believe there’s an opportunity to expand flybuys capabilities to give our members more options to engage with the program, and advertisers greater reach across digital channels.”

“Together with CHE Proximity we can step-change the way we utilise our unique data sets and CRM capabilities through owned, earned and bought channels, to improve the experience for our members and partners alike.”

Bree Daniel, director of client management at CHE Proximity added, “We’re absolutely thrilled to be partnering with flybuys and have an amazing opportunity to help make flybuys even more relevant to Australians, by not only transforming the member experience but also bringing to fore, the savvy attitude of members who make their everyday worth more using flybuys.”



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