CHE Proximity Unveils New Work For Australian Gas Networks

CHE Proximity Unveils New Work For Australian Gas Networks

Australian Gas Networks (AGN) and CHE Proximity has launched a new campaign that encourages Australians to ‘love winter’.

Directed by Finch’s Jae Morrison, the campaign is led by three TVC’s – Cooking with Gas, Nup and House Pants. The series brings to life authentic and relatable scenarios around enjoying the great indoors this winter, with a focus on natural gas when its benefits are the strongest.

Acting marketing manager of Australian Gas Networks, Chris Hewson, said the energy infrastructure category is traditionally dominated by rational and functional messaging, which AGN wanted to change.

“We really wanted to flip this functional convention on its head and drive desire for Natural Gas through emotion when it’s most applicable, in winter”.

Group creative director at CHE Proximity, Glen Dickson, says the agency’s approach to the campaign was to show Aussies that there’s a bright side to the colder months.

“Typically, Aussies yearn for beach and BBQ weather, but with this campaign Aussies might rethink their favourite season.”

AGN’s ‘Love Winter’ campaign launches this month across a variety of platforms nationally, including TV, out of home, online media, cinema and radio.




Please login with linkedin to comment

Ad campaigns Australian Gas Networks CHE Proximity

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]