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B&T > Advertising > Charlie Pickering Mocks Junk Food Advertising On The Weekly
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Charlie Pickering Mocks Junk Food Advertising On The Weekly

Emma Mackenzie
Published on: 11th June 2015 at 10:19 AM
Emma Mackenzie
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Media personality Charlie Pickering used his satirical news programme last night, The Weekly, to tackle the issue of junk food advertising.

With new stats coming out showing obesity is a massive killer in Australia, Pickering cited the Medical Journal of Australia reporting kids see up to 4700 ads every year.

“Some say, and stick with me on this,” he said, “if we want to discourage kids from eating junk food, then we should stop encouraging kids to eat junk food.”

And the guys who determine the advertising of food are the food companies themselves, under the self-regulatory codes.

With a flabbergasted looked, Pickering said: “That’s right, under the code, food companies get to choose their own definition of a healthier option.”

Referencing the newly released Four’N Twenty pizza from Pizza Hut, which includes mini meat pies baked into the crust, Pickering joked a healthier option for that would be “literally anything that doesn’t require CPR to finish it”.

FourN-Twenty-Stuffed-Crust-POS-e1432880003856-1260x840

Check out the segment below.

Watch the full episode on ABC iView here.

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TAGGED: Advertising Standards Bureau, alistair McEwan, Lidl, smf
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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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