Media personality Charlie Pickering used his satirical news programme last night, The Weekly, to tackle the issue of junk food advertising.

With new stats coming out showing obesity is a massive killer in Australia, Pickering cited the Medical Journal of Australia reporting kids see up to 4700 ads every year.

“Some say, and stick with me on this,” he said, “if we want to discourage kids from eating junk food, then we should stop encouraging kids to eat junk food.”

And the guys who determine the advertising of food are the food companies themselves, under the self-regulatory codes.

With a flabbergasted looked, Pickering said: “That’s right, under the code, food companies get to choose their own definition of a healthier option.”

Referencing the newly released Four’N Twenty pizza from Pizza Hut, which includes mini meat pies baked into the crust, Pickering joked a healthier option for that would be “literally anything that doesn’t require CPR to finish it”.

Check out the segment below.

Watch the full episode on ABC iView here.