Channel Ten Rediscovers Its Mojo As Audience & Revenues Climb

Channel Ten Rediscovers Its Mojo As Audience & Revenues Climb
SHARE
THIS



Rather than the basket case some quarters would have us believe, Channel Ten’s fortunes appear to be on the up and up.

A report released today by Credit Suisse has forecast Ten’s share of ad dollars to rise to 22 per cent market share in the next 12 months; up from 20.2 per cent this time last year. According to the report Ten was the only commercial network to increase its audience in the four months to April 2015.

“While ratings can be volatile and can change quickly, the longer that Ten is able to sustain its recent improvement, the more likely it will start to flow through to revenue share,” said Fraser McLeish, the author of the report and Credit Suisse’s media analyst.

The ad and audience share rises come off the back of some hit shows for the embattled station. MasterChef continues to rate very well, while The Bachelor, Shark Tank, I’m a Celebrity… Get Me Out Of Here, and The Living Room are reportedly rating well with audiences.

McLeish also had renewed optimism for the commercial stations and believed new streaming services such as Netflix wouldn’t savage their bottom lines as some had reported.

“We believe that TV advertising weakness over the last one to two years has been primarily due to cyclic factors rather than the impact of structural shifts,” he said.

Read the full article here.

Please login with linkedin to comment

The Press Council

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]