Channel Nine To Launch Controversial ‘Married At First Sight’

Channel Nine To Launch Controversial ‘Married At First Sight’
SHARE
THIS



Channel Nine has announced the launch of a new reality series that sees eight Australians marry people they’ve never clapped eyes on prior to meeting.

The show, to be called Married At First Sight, is sure to have family advocates and religious groups fuming. The show is a remake of an American version that first appeared in 2013 and is touted as much a social media experiment as it is a matchmaking show.

Nine is yet to announce a launch date for the show in Australia.

The Aussie version features four potential couples who Channel Nine report have been whittled down from thousands of applicants. They are then vetted by relationship experts. They meet for the first time at the altar and the program then follows them for a month while they go on honeymoon, live together and meet each other’s respective families. It’s not clear if the marriage is ever consummated.

Despite the couples supposedly being a match on paper, it’s unsure whether they’ll be physically attracted to one another.

Nine has pondered the launch a local version of the show since 2013 and is conscious of the moral storm a show like this has the potential to generate.

Back then, Nine’s Andrew Backwell was quoted as saying of Married At First Sight: “I think we’ll be criticised that we’re playing with the sanctity of marriage and people will have an opinion one way or the other.”

However, advocates of the show argue it’s simply a dating program and there’s nothing to say contestants won’t find true love. Other shows with a marriage premise – The Bachelor and Farmer Wants A Wife – have all rated well for the networks.

Please login with linkedin to comment

Advertising Standards Bureau daily mail australia Failure

Latest News

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]

Opinion

by B&T Magazine

B&T Magazine
NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”
  • Media

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]

Mag Closures & The New Landscape For Earned Media
  • Opinion

Mag Closures & The New Landscape For Earned Media

In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]

KitKat Partners With R U OK?
  • Media

KitKat Partners With R U OK?

No one enjoys a chocolate finger for morning tea like the B&T office. On other occasions we might even have a KitKat.

oOh! Launches The Junkee Network
  • Media

oOh! Launches The Junkee Network

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend
  • Marketing
  • Technology

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]

Melbourne, Australia - August 6, 2015: A woman walks past an Optus store on Bourke St. Optus is the second largest telecommunications company in Australia.
  • Technology

Optus Assistant Chatbot Surpasses 2 Million Conversations

In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]