Channel Nine has found itself in hot water with fans of South Korean pop group BTS after airing what was deemed a “racist”, “disgraceful” and “xenophobic” segment on the group.
The segment featured on Nine’s countdown program, 20 to 1, which was counting down the top 20 global crazes, with BTS coming in at number 18.
The band was referred to as “the biggest band you’ve never heard of” and “the South Korean One Direction.”
Multiple talking heads gave their thoughts on the band in the segment, such as UK comedian Jimmy Carr who compared the group’s impact to nuclear war.
The voice-over said the group’s Billboard Music Awards win was surprising as “only one member actually speaks english.”
Other commentators made fun of the band’s young female fanbase and the singing abilities of the members.
Commentators also said they loved the members’ “gangster names” like Jimin, Jin and Jungkook, which are not “gangster” names but the actual names of three of the band members.
Here is the full report which was given on BTS tonight. Watch at your own will. pic.twitter.com/pW43GQHG11
— AUSTRALIA BTS (@australiabts) June 19, 2019
The Australia BTS fan group Twitter account wrote a series of tweets to 20 to One, airing their disappointment in the segment, noting it was factually incorrect and perpetuated racist stereotypes.
Channel Nine said they did not breach any broadcast regulations, but apologised to those who were offended.
In a statement to B&T, a Nine spokesperson said: “As a light-hearted entertainment program, it is our belief that last night’s episode of 20 to One, which highlighted the ‘Greatest Global Crazes’, did not breach any broadcast regulations, and was intended to humorously highlight the popularity of the group.
“We apologise to any who may have been offended by last night’s episode.”
I'm sorry but as an Australian this is embarrassing. Racist jokes and mocking their entire career just don't cut it. And I'm pre sure you don't just ask randos if their gay and thinks it's okay. Congrats on triggering a whole community #channel9apologize pic.twitter.com/BIox8LYCrq
— stan gg's y'all (@tofuhyunie) June 19, 2019
We respectfully ask Channel 9 and the organisers of the 20 To One show to apologise and seek to change their ways to ensure that their content is based on inclusion rather than exclusion and racial tendencies #channel9apologise #channel9apologize
— Luke Waltham (@lukewaltham) June 19, 2019
Tonight on your program you featured the Korean boy band, @BTS_twt, in your countdown. Many Australian ARMY anticipated it at first, only to be extremely disappointed by your report. You described us as crazy fans, purposely chose clips of BTS voices cracking, +
— AUSTRALIA BTS (@australiabts) June 19, 2019
The hashtag #Channel9Apologise quickly became the number one trending hashtag overnight, which has since trended number one in South Korea.
Comedian Alex Williamson also found himself at the centre of the controversy, with the hashtag #FireAlexWilliamson gaining traction after he defended the segment. Williamson is not an employee of Nine and has no connection to the 20 to 1 program.
He wrote on Twitter: “Shut the f*ck up c*nt it ain’t racist they just don’t give a f*ck about boy bands who are designed solely to extract $ from the hip pocket of 14yo’s.
“I’ll always revel in the genuine talents of South Korean professors such as Cheon Jinwoo. Fuck these c*ntz.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]