Changing The Ratio: Workplaces Urgently Need More Strategies For Women Needing To Care For Loved Ones

Changing The Ratio: Workplaces Urgently Need More Strategies For Women Needing To Care For Loved Ones

While B&T’s Changing the Ratio has been postponed, that doesn’t mean the conversations around diversity and inclusion need to end. In fact, talking about it is more important than ever.

That’s why B&T is be running an article series, kindly sponsored by CHE Proximity and Adrenalin Media, around why changing the ratio is still paramount, even during these difficult times.  

When discussing changing the ratio, what more often than not comes to mind are issues surrounding, gender, or race.

However, the need to care for elderly parents is emerging as a new layer of diversity, with very little support in place by many organisations. And, it is women who primarily take on this role, again limiting their ability to climb the corporate ladder.

Research from Honeycomb Strategy has found that while we are at the start of this trend, the need for children to look after their parents is increasing as parents increase in age and lifespan.

We all know it’s coming, but it’s not top of mind, being talked about openly or addressed by organisations.

Honeycomb Strategy found there is very little support in place by organisations, with no existing policies to support this emerging trend. Currently, it involves tapping into sick leave / annual leave, which is unstainable for those who have parents with ongoing support needs.

The research also found it is falling on women to take on the caring role. And, as we are overcoming one barrier to diversity (parenting), this challenge for women is emerging. This again becomes a limiting factor for women to climb the corporate ladder and stay in their careers. They move from parenting children to being a carer for their parents, with limited time to pursue their career goals in between.

Recent research from Honeycomb Strategy in May 2020 found more than two thirds (70 per cent) of women anticipate that in the future they will need to take on the responsibility of caring for an elderly or sick parent in either a full time or part time capacity, compared to only one in two (54 per cent) of men.

General Manager NZ – ANZ Kellogg Company Tamara Howe (main photo) has been vocal on the issue, saying one of the things that is holding women back from actually making a difference in executive roles is that they still do the vast majority of the caring.

She said: “Women can default to career breaks or going part time due to needing to care for young children or elderly parents. That’s a conversation that needs to change.

“One of the things that is holding women back from gender parity in leadership/executive roles is that they still do the vast majority of the caring (both children and now an increasing need with an aging population – caring for elderly parents); so how do we help men who want to do the caring; take flex, take paternity leave, which can still be socially unacceptable. How do we change those conversations so that women can have the opportunity to move into more leadership roles and men can have the opportunity to take on more caring.”

Special thanks to CHE Proximity and Adrenalin Media for making this content series possible.

 

 

 




Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]