Changing The Face of Employer Branding

Changing The Face of Employer Branding
SHARE
THIS



The Face, one of Australia’s most celebrated specialist employer branding agencies, today rebranded to Havas People to align itself with the growing global brand that is part of the Havas Group.

The Face has worked with hundreds of organisations of all sizes since its inception in 2007.

Award-winning communications executive, Havas Worldwide managing director, James Wright, will lead the expanding team, bolstered by the recent appointment of account director Kate Griffiths, as well as the continued creative leadership from national creative director, Sean Elliott, who has been with the company since it began. It has also launched a new website, www.havaspeople.com.au.

Wright said the move will enable the agency to leverage off even stronger ties to the global network to help clients in the challenge of managing talent acquisition, retention and engagement.

“We’ll still provide the same boutique and local service, with the same passion and drive our clients have come to expect, but we’re now benefiting from even greater access to unique global tools, trends and approaches, as well as our worldwide teams’ experience and knowledge,” Wright said.

With 74% of employees either not engaged or actively disengaged at work in Australia “Worldwide, 13% of employees are engaged at work,” Sam Crabtree, Gallup, 8 October 2013. Wright says the rebrand is an opportunity to launch a new era for Havas People in reshaping a challenging market.

“Employer branding has never been more important. With high employee disengagement, wide-reaching skills shortages and an ageing population, recruiters, HR managers and organisational decision makers are searching for the key to finding, keeping and motivating staff,” says Wright.

Havas_Headshots_Group_250 - compressed

National creative director Sean Elliott added: “With the rebrand, we’re also refreshing our own philosophy of employer branding and engagement in Australia. We’ll share more details later this year on the approach, but integral to this will be helping clients to instil widespread pride in their workforces. Never before has the job experience held so much power when it comes to influencing brand perception. Rediscovering pride in your work will be the big story of 2015.”

The Face has supported a wide range of clients from diverse industries, including banking, IT and telecommunications, energy, education, cosmetics to healthcare in Australia.

One of the agency’s most successful campaigns in recent times involved developing and championing a new women’s employer brand to overcome a significant gender imbalance within a major telecommunications company. This was delivered through leveraging ambassador and digital engagement assets. The campaign led to a dramatic improvement in female applications at the company, with an average of 27% each quarter, with a high of 47%.

Offering a truly integrated approach to employment branding, Havas People, part of the Havas Worldwide global network of 11,000 people in 316 offices, works with clients from the inside out to shape positive perceptions that attract and retains the best talent.

Wright will continue to lead Red Agency, Havas’ PR arm in Australia, in addition to his role as Managing Director of Havas Worldwide Melbourne that incorporates Havas People.

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]