Changi Airport Wants Aussies to ‘Pack Their Bags’ To Win A Trip

Changi Airport Wants Aussies to ‘Pack Their Bags’ To Win A Trip
SHARE
THIS



This November, Aussies are being urged to ‘pack their bags’ to stand a chance to win the ultimate holiday to Southeast Asia and $5,000 worth of prizes.

The Australian-wide promotion, devised and executed by Circul8, launches today and closes on 18 December.

Over 1.08 million Australian travellers visited Singapore in 2017, with the majority enjoying a multi-city stopover, twinning the tropical island of Singapore with one of 400 international city links available from Changi Airport.

To enter the game of chance, users will choose a dream holiday destination that can be reached via a stopover at Changi, the ideal gateway to southeast Asian hotspots – Surabaya, Indonesia; Luang Prabang, Laos; Koh Samui, Thailand; Siem Reap, Cambodia; Ho Chi Minh City, Vietnam.

They’ll then select their most appropriate travel persona that best reflects their travel needs: ‘The Documenter’, ‘The Indulger’, ‘The Backpacker’, ‘The Thrill Seeker’, ‘The Rejuvenator’ and ‘The Work Tripper’.

The user will be given S$2,500 in virtual money to pack their empty ‘suitcase’, selecting from a wide variety of items and products from the iShopChangi, Changi’s e-commerce store, that best suits their chosen holiday destination.

The lucky grand prize winner will win their chosen holiday for two, the items they have already packed in their virtual luggage, plus an additional S$2,500 to spend at the airport.

They will take only an empty suitcase with them, which they’ll fill by purchasing luggage using their prize money, showcasing the depth and breadth of the retail offerings at Changi.

As an added bonus end to the campaign, users will also have the chance to win a S$50 iShopChangi voucher instantly!

Please login with linkedin to comment

campaign changi airport pack their bags

Latest News

KWP! Launches Brand Identity For Adelaide’s Winter Festival, Illuminate
  • Marketing

KWP! Launches Brand Identity For Adelaide’s Winter Festival, Illuminate

The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, went live on Thursday as part of the launch of the event’s program highlights. The work is the result of months of close collaboration with Illuminate Adelaide Co-Founders and Creative Directors Rachael Azzopardi […]

Optus Launches Program Allowing Customers To Pause Notifications Across All Devices
  • Marketing
  • Technology

Optus Launches Program Allowing Customers To Pause Notifications Across All Devices

Optus has introduced an australia-first innovation ‘optus pause’, giving customers the ability to pause notifications and connectivity distractions. Whether it’s study time, bed time, dinner time or personal time, Optus Pause means users can temporarily pause connectivity on all, or some, of their Optus home and Optus mobile devices simultaneously. Optus Pause is free and […]

Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits
  • Marketing

Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits

Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference. The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia. “Having Webprofits take our team through a custom […]

Pizza Hut Hong Kong And Restaurant Yung Kee Release Elaborately Named Goose Pizza, Via Ogilvy
  • Campaigns
  • Marketing

Pizza Hut Hong Kong And Restaurant Yung Kee Release Elaborately Named Goose Pizza, Via Ogilvy

Pizza Hut has worked with Hong Kong restaurant Yung Kee to launch the ‘Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza’. The pizza was inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate […]