To celebrate the 2016 Rolex Formula 1 Australian Grand Prix, Chandon and McLaren-Honda have released the first content piece as part of their new long-term, global partnership.
Starring two world champion drivers, British F1 legend Jenson Button and Spanish racing star Fernando Alonso, the video sees the two aces race each other in a series of fun and unusual challenges against the serene backdrop of the beautiful Domaine Chandon winery.
In a race like you’ve never seen before, the two drivers don their suits and helmets and start with a sprint through the vineyard complete with push bikes. Next they jump on to motorbikes, Segways, boats and even tractors, with the competitive spirit of Fernando and Jenson creating a dynamic race of one-upmanship.
Always striking a balance of focus and fun, our drivers race across the Domaine Chandon winery estate. From the dark cool Riddling Hall where they carefully avoid spilling bottles of bubbles, to the bright Tasting Room where they meet guests who are relaxing and enjoying their afternoon at the vineyard, it’s neck and neck until they reach the finish line.
Ashley Powell, marketing director at Chandon said, “Australia is the first Chandon market to work with McLaren-Honda and we’re thrilled to be able to launch our partnership with such a vibrant and unique piece of content. Fernando and Jenson were great to work with.
“They both can be a bit competitive and are known for having a bit of fun, so our content idea worked perfectly! I’m looking forward to seeing this conquering spirit carry them through for a successful outcome in the 2016 Formula 1 Season.”
Red Agency was appointed to manage all marketing and communications activity for the launch of the partnership after a competitive pitch in December.
James Wright, MD at Red Agency, added, “Our idea was to create tension and excitement with some fun challenges for the boys but equally bring the Chandon spirit to life through a feeling of style and spontaneity throughout.”
The 2016 Formula 1 Rolex Australian Grand Prix race marks the official launch of Chandon’s global partnership with the McLaren Honda Formula 1™ team.
- Creative, content, social and PR: Red Agency
- Media: Havas Media
- Production: Photoplay Films
- Director: Scott Otto Anderson
- DOP: Ben Shirley
- Editor: Adam Wills
- Music: Song Zu
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]