To celebrate the 2016 Rolex Formula 1 Australian Grand Prix, Chandon and McLaren-Honda have released the first content piece as part of their new long-term, global partnership.
Starring two world champion drivers, British F1 legend Jenson Button and Spanish racing star Fernando Alonso, the video sees the two aces race each other in a series of fun and unusual challenges against the serene backdrop of the beautiful Domaine Chandon winery.
In a race like you’ve never seen before, the two drivers don their suits and helmets and start with a sprint through the vineyard complete with push bikes. Next they jump on to motorbikes, Segways, boats and even tractors, with the competitive spirit of Fernando and Jenson creating a dynamic race of one-upmanship.
Always striking a balance of focus and fun, our drivers race across the Domaine Chandon winery estate. From the dark cool Riddling Hall where they carefully avoid spilling bottles of bubbles, to the bright Tasting Room where they meet guests who are relaxing and enjoying their afternoon at the vineyard, it’s neck and neck until they reach the finish line.
Ashley Powell, marketing director at Chandon said, “Australia is the first Chandon market to work with McLaren-Honda and we’re thrilled to be able to launch our partnership with such a vibrant and unique piece of content. Fernando and Jenson were great to work with.
“They both can be a bit competitive and are known for having a bit of fun, so our content idea worked perfectly! I’m looking forward to seeing this conquering spirit carry them through for a successful outcome in the 2016 Formula 1 Season.”
Red Agency was appointed to manage all marketing and communications activity for the launch of the partnership after a competitive pitch in December.
James Wright, MD at Red Agency, added, “Our idea was to create tension and excitement with some fun challenges for the boys but equally bring the Chandon spirit to life through a feeling of style and spontaneity throughout.”
The 2016 Formula 1 Rolex Australian Grand Prix race marks the official launch of Chandon’s global partnership with the McLaren Honda Formula 1™ team.
- Creative, content, social and PR: Red Agency
- Media: Havas Media
- Production: Photoplay Films
- Director: Scott Otto Anderson
- DOP: Ben Shirley
- Editor: Adam Wills
- Music: Song Zu
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]