B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Champagne Express Lane This Way! Hotel Reimagines The Drive–Thru With Bold New Champagne Experience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Champagne Express Lane This Way! Hotel Reimagines The Drive–Thru With Bold New Champagne Experience
Marketing

Champagne Express Lane This Way! Hotel Reimagines The Drive–Thru With Bold New Champagne Experience

Staff Writers
Published on: 22nd October 2024 at 10:55 AM
Edited by Staff Writers
Share
5 Min Read
SHARE

A luxury Singapore hotel has unveiled a unique, new visitor experience that’s sure to have global champagne lovers lining up around the block when it officially opens its gates to the public from Friday, 25 October. On world Champagne Day, 5-star hotel InterContinental Singapore will launch the world’s first ‘Champagne Express Lane’ – a unique hotel drive-thru with a luxurious twist. Rather than burgers or fries, discerning visitors to the hotel’s Champagne Express Lane can choose from bubbles and fizz, with only world class champagne and caviar on the menu.

From SGD$327 bottles including Adrien Renoir ‘Les Annees’ Solera Grand Cru (SGD$262) 2012 JL Vergnon ‘MSNL’ Blanc de Blancs and Kaluga Queen Caviar (SGD$32) will be on sale to luxury lovers on the go.

Giving fizz fanatics a unique and oh-so-convenient new way to sample Singapore’s largest selection of champagnes, the Champagne Express Lane will open from late-October until the end of the year.

Andreas Kraemer, General Manager at InterContinental Singapore, said: “True luxury can come in any form, and we live up to our promise to offer visitors unique and unexpected moments that spark joy in every way”.

“We recently launched Singapore’s largest Champagne collection, making the hotel the true home of Champagne in Singapore. This Champagne Day, what better way to celebrate than creating something entirely new to wow lovers of luxury”.

“With the Champagne Express Lane, we want to marry the elegance and sophistication of our hotel with a concept that’s fun and exciting. It’s a playful twist on luxury that has never been seen before. It offers visitors from near or far a unique moment of indulgence in the most unconventional way”.

“We’re here to help to make every day a special stay in Singapore”.

Whether you choose to pull up and select a bottle from the carefully curated menu or opt to order online for fast fizz pick-up, simply sit back and enjoy the personalised service as the hotel’s on-hand butler delivers it direct to your window – complete with a bespoke take-away box.

Among the exceptional vintages featured among InterContinental Singapore’s huge collection:

  • Most Expensive – Dom Perignon – One of the most celebrated brands of vintage champagne in the world, including an eye watering $3,200 magnum bottle of Dom Pérignon “P2” (1500ml) Brut available for purchase.
  • Charles Heidsieck – World renowned champagne producer and known for its sophistication and excellence, this champagne is also served as the Business Class pour on Singapore Airlines.
  • Dhondt Grellet – Located in the heart of the prestigious Côte des Blanc with 40-year-old vineyards classified mainly Grand Cru and Premier Cru.
  • Jérôme Blin – A fourth-generation winemaker from a family rooted in Champagne since the 17th century, revitalised their 6-hectare estate in Vincelles with biodynamic farming, creating delicately oxidised, low-dosage champagnes.
  • Frédéric Savart – Located in the Montagne de Reims, this house of champagne happens to be a true pearl of prestige and high quality, where the conduct of the vineyard and winemaking is worthy of the work of a goldsmith.
  • Chartogne-Taillet – Stunning single-vineyard collectibles from the young star of Montagne-de-Reims.

For those looking to extend their champagne experience, as an Official Caveau by The Confrérie du Sabre d’Or, guests visiting the hotel can witness the captivating art of sabrage. Every Thursday evening at The Lobby Lounge, the resident Maître-Sabreur will expertly open champagne bottles with a ceremonial sabre, adding a touch of added flair to your fizz.

Kraemer said: “As one of the key global markets for champagne and sparkling wines, Singapore continues to offer some of the world’s best experiences for wine enthusiasts and luxury travellers to enjoy.

“With a growing number of members-only wine clubs such as Tenuta by Park90, and most recently with global wine rating app Vivino opening its world’s first retail store in Raffles City, there is no doubt Singapore is among the world’s best destinations for champagne and fine wines”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: champagne
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Press Ganey Forsta Acquires Customer Tech Firm InMoment
15/05/2025
Frasers Group Enters Retail Media World With ELEVATE Powered By Zitcha
15/05/2025
Faith Renewed: Ad Agency Reveals New Leadership
15/05/2025
Real Estate Brands Join Forces With View Media Group
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?