Digital marketing agency TwentyTwo Digital has launched the fourth installation of its ‘Digital Trends’ eBook revealing the ever-changing consumer preferences and the rise of AI content and CGI generation marketers should prepare for as 2025 approaches.
The ebook revealed the market trends and consumer insights set to shape business and society in 2025.
“Marketing in 2024 and beyond requires a sharp eye for new trends and opportunities, with a firm focus on trying new things and adapting to the ever-changing consumer preferences,” TwentyTwo Digital founder & managing director, Sarah Pelecanos said.
“One trend we are seeing is an increased uptake in AI content and CGI generation specifically in content marketing. The challenge between maintaining quality outputs with safe practices is a hurdle for any marketer or business seeking to stand out in a competitive service market,” Pelecanos added.
The content featured in TwentyTwo Digital’s 2025 Digital Trends eBook is developed off the back of research, collating insights from industry reports and online sentiment.
TwentyTwo’s marketing and account manager and eBook co-author, Sarah Smits, said the goal of the eBook was to guide professionals and businesses seeking a competitive edge in an unpredictable digital environment.
“As technology, consumers and the digital landscape evolve, so should the way businesses communicate value to customers. We hope the eBook can be used as a fresh forward-thinking resource by marketers, business owners, and employees to jump on industry trends before they reach maturity,” Sarah added.
