End-to-end creative marketing solution agency The Certainty Principle has collaborated with waste and drainage pumping systems’ manufacturer Saniflow to promote its new product that solves the age-old, one-bathroom bottleneck problem that many Aussie families experience.
The Saniflo Macerating System is designed to enable families to install a second bathroom wherever they want in their own home without the hassle and headache of expensive plumbing work, and significantly reducing renovation costs.
Initially, the brief given to The Certainty Principle was just to create a simple testimonial video with an animation showing how the system works.
However, the agency decided to create an engaging problem-solution TV commercial that highlighted a common problem everyday Australian families can relate to.
Matthieu Esprit, managing director of Group SFA, said: “We approached The Certainty Principle to create a campaign that told this story and message in a simple and compelling manner.
“We’re absolutely delighted with the outcome of the TV commercial.”
Matt Daunt, CEO of The Certainty Principle, said: “Rarely do you find a way to reduce the cost of a renovation without sacrificing on quality.
“It’s an incredible product and we look forward to collaborating and helping Saniflo grow as they expand into the Australian market.”
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