Creative agency The Certainty Principle has unveiled its new campaign for the Australian National Maritime Museum after being appointed to promote three major museum exhibitions in 2017.
Their latest collaboration is Escape From Pompeii: The Untold Roman Rescue, an international exhibition that brings to life the untold story of the Roman Navy and its dramatic attempt to rescue citizens of Pompeii following the eruption of Mount Vesuvius in 79AD.
The key art was created and animated in 3D, and is being used across all campaign assets, including a projection on the roof of the museum, TV commercials, online and social content, print, outdoor, transit, and signage in and around the museum and Darling Harbour.
The exhibition includes a collection of objects, some of which have never toured outside Italy before, together with an eight-minute 3D animation that recreates the events on that fateful day in 79AD.
The Certainty Principle CEO Matt Daunt said: “We’re thrilled that we have been able to help bring this untold story of Pompeii to life.
“We worked closely with the curators of the exhibition to ensure everything we were creating was in line with the vision of this incredible story. The result is a powerful and engaging campaign reflecting the intensity of the Roman Navy’s evacuation attempt.”
Jackson Pellow, brand and marketing manager at the Australian National Maritime Museum, said: “Given people’s ongoing fascination with the story of Pompeii, this exhibition is expected to attract significant audiences over the coming months.
“The pressure was on to deliver exceptional creative that would drive visitation, and already the pre-launch sales are well above target.”
The Certainty Principle will also be working with the Australian National Maritime Museum on the upcoming Wildlife Photographer of the Year 2017 exhibition, which opens at the end of May.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]