Central Coast Council Partners With Creative Agency The Misfits In New Campaign
Central Coast Council, along with new creative agency Misfits Media, have taken the Central Coast’s annual Harvest Festival, which showcases the hinterland region and all it has to offer, and turned it into a four-part social series called “Harvest Festival TV”.
While typically during this time Central Coast Council would be running its popular Harvest Festival which attracts thousands of visitors to the region each year, unfortunately due to COVID-19 restrictions, the festival had to be cancelled.
Central Coast Council in collaboration with its agency of record, The Misfits were tasked with bringing the festival to audiences via an innovative new online format.
The Misfits pitched an integrated content-led community engagement strategy intended to bring together like minded audiences to share and celebrate local producers, farmers and local businesses under the “Harvest Festival TV” brand.
This meant that local residents and domestic and international travellers who had previously planned on attending the event are encouraged to continue the conversation by following Harvest Festival TV content via custom pieces of long form content provided by the valuable partners of the Harvest Festival event.
Participants are encouraged to explore the four event hubs through visually stunning video packages featured on the Harvest Festival Facebook page and the Council’s new Coast Connect YouTube channel.
Managing Director of The Misfits, Chloe Noel De Kerbrech says “this really was an opportunity to give back to these incredibly valuable Central Coast farmers, producers and businesses doing amazing things for the community and help drive awareness and advocacy for the region.”
Harvest Festival is one of the Central Coasts’ most popular events – both with locals and tourists. Being able to deliver some of the magic of Harvest directly into people’s homes, has meant the annual tradition of celebrating the spectacular Central Coast hinterland can continue. Central Coast Council encourages you all to sit down with your loved ones and enjoy this great content, showcasing the amazing local sites, farm and rural communities which make the hinterland region so special. Plus, be sure to visit the region and buy local once it is safe to do so.
Tune in for the first video package, Taste of Harvest, on Saturday 6 June, shot at The Springs in beautiful Peats Ridge. This episode takes you behind the scenes of The Sitting Duck restaurant with a cooking demonstration with Head Chef Dan Capper. Plus, you’ll get a taste of all the beautiful elements that make the Springs the wildly popular venue that it is.
Another video will be released each Saturday for the next three weeks after that for a new Harvest Festival experience.
Watch it on the Harvest Festival Facebook page or the Council’s new Coast Connect YouTube channel.
Proudly funded by the NSW Government in association with Central Coast Council.
Media Partner
Star FM
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