Queen of comedy, Celeste Barber has said #ChallengeAccepted to helping time-stretched Aussies get books back into their busy lives, signing on to Audible’s new campaign alongside culinary sensation, Poh Ling Yeow, and busy stay-at-home Dad, Clarke Gayford.
Once upon a time, Australians could get lost in a good book, but our increasingly hectic schedules are getting in the way. Recent research by Audible found two thirds (66 per cent) of Aussies have at least one book on their “to read” wish list, while many (62 per cent) don’t read at all simply because they don’t feel they have the time.
In true Celeste style, Barber shows it’s possible to turn this reality on its head, all with the help of Audible – books that fit in with real life. Whether it’s the chaos of a family car trip, finding time to relax with ‘Hot Husband’ or while squeezing in a session at the gym, in Audible’s new campaign, Celeste shows that it’s possible to rediscover the joy of books anywhere, anytime.
The Instagram sensation is joined by familiar faces, including MasterChef star, Poh Ling Yeow, who whips up a Hemingway-inspired soufflé, and Clarke Gayford, who folds a good book into his daily routine of laundry, bouncing his bub and handling his housework like a true stay-at-home hero.
Celeste Barber says: “I love a good book as much as the next person, but when you’re busy screaming at your children, staring at your shirtless hot husband and becoming an internationally renowned author, it can be hard to find the time. Rather than risk being crushed under the 200 unread books piled on my nightstand, I can take matters into my own hands with Audible and I’m almost half as well read as I pretend to be.”
Clarke Gayford says: “Between spending quality dad time, taking Rex the sheep for a walk or fitting in a spot of fishing, I’d started to see similarities between my reading habit and the last Kingfish I tried to catch – it would forever be the one that got away. Now I can get my dad duties done and go on Audible adventures whenever I have a spare minute.”
Poh Ling Yeow says: “When you’ve got a lot on the boil, books pretty much get the chop. Audible is the perfect recipe for a busy lifestyle, allowing me to multitask to the max in the kitchen and produce my most inspired work.”
Leanne Cartwright-Bradford, Country Manager of Audible Australia and New Zealand, says: “People are becoming busier, and too often we hear that it’s our reading habits that go out the window. Audible is here to take the pressure off and help busy Australians rediscover the joy of books. Audible customers listen to 22 books on average per year, ticking off their literary wish list during the commute, doing housework, in the car with the kids and before bed.”
Brand & Content Communications Director – Holly Dowie-Ballard
Senior Brand Manager – Melissa O’Leary
Brand & Communications Specialist – Nikki Harris
CEO – Simon Joyce
Senior Strategist – Anthony Lockhart
Business Director – Marshall Campbell
Director / Group Creative Director – Zane Pearson
Second Unit Director – Rory Pearson
Copywriter – Michael Dawson
Group Creative Director – Ben Clare
Executive Producer – Hayley-Ritz Pelling
Senior Producer – Petra Valent
Production Manager – Cate Hartmann
DOP – James Brown
Editor – Sam Gadsden
Colorist – Scott Maclean
VFX – Blockhead
Hearts & Science
Business Director – Stephen Fuller
Digital Director – Aurelien Simon
Account Manager – Heath Le Fevre
Account Manager – Caroline Collins
Please login with linkedin to commentCeleste Barber
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]