Network 10 has announced the appointment of Christian Williams as its director of 10 Interactive.

Williams will be responsible for digital sales revenue and capability, including the integration of CBS Interactive’s trading platform into 10’s systems. He is currently CBS Interactive’s Asia-Pacific programmatic trading manager, a role Williams will continue to perform.

Williams joined CBS Interactive in 2014 as revenue operations manager before being appointed the company’s APAC programmatic trading manager in 2015.

Prior to CBS Interactive, Williams worked in operational roles at video games and entertainment publisher Showdown, and programmatic and technology platform Xaxis. He has also held a number of sales roles at Fox Interactive Media.

Network 10’s chief sales officer, Rod Prosser, said: “Establishing a strong, future-focused digital sales capability is crucial to the success of Network 10’s new advertising sales team.

“Fortunately for us, we will be leveraging the world-leading resources, systems and technology of CBS to deliver advertisers a first-class trading experience.

“As someone very familiar with CBS’ sales systems and technology, Christian will make a fantastic addition to our team.

“With digital consumption and customer data availability increasing, Christian will be able to fast-track our digital capabilities, positioning us well for the future.”

Commenting on his new role, Williams said: “10 has ambitious multi-platform content plans, opening up a lot of innovative and creative opportunities for its advertisers and under-50s audience.

“Having worked closely with Rod and the Network 10 team since CBS’ acquisition, I’ve seen their commitment to elevate their digital sales strategy as they look to bring their advertising sales capabilities in-house. I can’t wait to join the team and get straight into it.”