Catherine Bowe Joins Fitzgibbons International As Commercial Director

Catherine Bowe Joins Fitzgibbons International As Commercial Director

Catherine Bowe has been appointed commercial director of Fitzgibbons International, a lifestyle business launched last year by professional surfer Sally Fitzgibbons and entrepreneur Mike Bray.

Bowe will lead the commercial objectives of Fitzgibbons Group across its lifestyle, talent management and foundation pillars.

The business has announced the release of a fitness app Train Like Sally and a women’s lifestyle event, The Sydney International Beach Festival in November – heralding a new World Surf League women’s-only surf competition.

“As an emerging young entrepreneur I want to surround myself with leaders in their fields,” said Sally Fitzgibbons. “As soon as I met Cat I knew she was someone I can learn from, and someone I can trust to take our business forward to achieve the Fitzgibbons International vision.”

Bowe joins the company after eight years at Fairfax Media where she departed as sponsorship director last month. She headed commercial strategy for the events division including over 50 events annually and 80 corporate partners.

The commitment of the commercial partners allowed for the rapid expansion of Good Food Month and City2Surf nationally and the inception of many others. Cat was responsible for a team which delivered a 580 per cent increase in corporate revenue over four years, and the largest sponsorship team in Australia.

“It’s so exciting to have someone of Catherine’s experience and calibre. She’s lead a team to a number of successes in her previous role, and it’s humbling that she has her sights set to do the same at Fitzgibbons International,” Fitzgibbons said.

“In her new role, Catherine will be a great representation of Fitzgibbons International in the commercial environment, and will be finding new synergies with partners for our productions and events moving forward.”

Commenting on her new role, Bowe said, “I saw immediately that Fitzgibbons International has the creativity, agility and passion to work with brands in unique and interesting ways through content, activations and value creation.

“Sally has such incredible energy and a clear inspiring vision for the business. I am very passionate about promoting a healthy lifestyle and am thrilled that my career and a passion has come together.”


Please login with linkedin to comment

Catherine Bowe Fitzgibbons International sally Fitzgibbons

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]