With the Academy Awards only hours away, social media has been buzzing as research from Adobe has found Cate Blanchett is creating the most hype.
Blanchett was nominated for Best Actress for her role in move Blue Jasmine.
Adobe has analysed and examined social media conversations and buzz surrounding the Academy Awards since January 17, looking at worldwide social media mentions for Best Picture, Best Actor, Best Actress, Best Director, Supporting Actor and Supporting Actress.
“The Academy Awards are being announced this morning Australian-time and our research shows that Cate Blanchett certainly has the greatest support on social networks,” Paul Robson, Adobe’s managing director for Australia and New Zealand, said.
According to Robson, Blanchett is well ahead of her other nominees, having been mentioned almost 52,600 times in the last month.
Social buzz results in other categories show nominees with most mentions are:
- Best Picture: Gravity
- Best Actor: Leonardo DiCaprio, Wolf of Wall Street
- Best Director: Steve McQueen, Twelve Years A Slave
- Best Supporting Actor: Jared Leto, Dallas Buyers Club
- Best Supporting Actress: Jennifer Lawrence, American Hustle.
Please login with linkedin to comment
In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]
Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]
Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]
One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]
Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]
Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]