Reward program Cashrewards has launched a multi-million-dollar “Welcome to the Party” campaign for its new programme with ANZ, Cashrewards Max. This unique partnership brings a first-of-its-kind cashback program exclusively offered to eligible ANZ cardholders.
The creative campaign from WE Communications is based on the idea of celebrating everyday transactions, which are now more rewarding than ever thanks to the Cashrewards Max pumped up offering. ANZ cardholders will have exclusive access to higher-than-normal cashback rates and receive cashback within as little as two weeks when they purchase at select retailers using an eligible ANZ debit or credit card.
The concept is brought to life in the TVC, which portrays otherwise humdrum online shopping moments that are transformed into party scenes thanks to the unexpected arrival of DJ Max. With the anthemic blast of Pump up the Jam’ by Technotronic, you can’t help but to dance.
WE Communications creative director, Mike Nikotin said, “Since Cashrewards Max is a premium offer, we wanted to ensure this was conveyed in the creative – while nodding to the quirky humour that is synonymous with Cashrewards.
“With the click of the shop button, customer’s rewards are unlocked, and one can’t help but to carve up the rug with DJ Max as he drops the beat – it’s bold, it’s fun and it has the proposition to back it up.”
The campaign features key brand partners and is the largest above the line campaign that Cashrewards has ever produced, running across TV, radio, out-of-home, performance media channels, as well as an influencer competition.
Cashrewards CEO, Bernard Wilson, added, “Cashrewards Max was created exclusively for existing and new ANZ customers, which makes it an incredibly powerful marketing engine for our brand partners. We’re thrilled to bring this innovative product and campaign to life, connecting millions more of incremental shoppers with brands on a pure performance basis”.
“The Cashrewards Max proposition and campaign raises the bar and demonstrates the ever- growing scale of Cashrewards as a leader in eCommerce and loyalty,” Wilson said.
The campaign will feature pumped up offerings from brands including Apple, The Iconic, Rebel Sport, Adore Beauty, Uber Eats, ASOS, and more.
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