B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Cascade Unveils New Sparkling Range In Major Brand Refresh
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Cascade Unveils New Sparkling Range In Major Brand Refresh
Advertising

Cascade Unveils New Sparkling Range In Major Brand Refresh

Erin M Doyle
Published on: 8th November 2016 at 9:38 AM
Erin M Doyle
Share
2 Min Read
SHARE

Coca-Cola South Pacific has today announced an expansion of its Cascade range aimed at delivering quality, non-alcoholic options to the emerging adult sparkling beverage category.

The introduction of new flavours – Raspberry, Mint & Ginger, Spiced Pear & Bitters, Spicy Ginger Beer as well as reformulated Ginger Beer and Tonic Water – form part of Coca-Cola’s strategy to drive consumer engagement with sparkling beverages.

The launch of the new Cascade range is in response to consistent growth in adult sparkling tastes with research showing that seven in 10 households have now purchased these types of drinks in the last 12 months (source: Nielsen Homescan MAT 5/9/16).

Backed by a million dollar integrated marketing campaign, the ‘new’ Cascade will be positioned as the premium adult sparkling brand. Primarily targeting consumers 30 years and over, the new flavours reflect a distinctively sharper taste to suit adults.

Celebrity chef Luke Mangan has been brought on board for the launch, supported by a partnership with Fairfax’s Good Food to build awareness of the new Cascade range and drive trial among Australian consumers. The message will be further spread through a focused digital campaign.

Brand Manager Bridget Slipper said: “Cascade‘s new range delivers refreshing flavours that are designed for adult taste buds. The launch was timed to coincide with the entertaining season and to bring adults a wider range of refined, sophisticated flavours to enjoy either straight or as an addition to their favourite spirits.”

Complementing the new flavours is a packaging refresh, designed to reflect Cascade‘s sophisticated adult positioning. The new Cascade is available in a range of sizes including 330ml glass in selected restaurants, bars and cafes, 4x300ml glass and 4x200ml can multipacks in major grocery customers, and 850mL PET in selected bottle shops.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Cascade
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?