Cartology has announced the appointment of David Fernandez into the new role of head of growth with a focus on deepening agency partnerships.
David brings a wealth of experience and commercial success having held leadership positions at Group M, Meta, and most recently as a strategic and commercial advisor at Western Union.
“We are thrilled to welcome David Fernandez to the Cartology team,” said Martin Wood, general manager of agency partnerships.
“This appointment reflects our commitment to building strong, long-term agency relationships. David’s leadership will be instrumental in unlocking growth through strategic partnerships and solutions that deliver impactful results”.
This new role will work closely with the general manager of agency partnerships with a focus on creating and managing long-term partnerships with agency groups, ensuring collaboration and more effective campaign outcomes.
“I’m excited by the opportunity to lead agency growth at Cartology. I’m looking forward to collaborating more deeply with our agency partners, understanding their unique needs, and enabling them to leverage the full power of retail media through their media strategies,” said Fernandez.
The announcement comes after Cartology appointed Media Tonic for exclusive Retail Out of Home representation across WA and SA agency partners.
