Following on from today’s decision by the Victorian Supreme Court to rule in favour of Carsales.com against Carsguide.com.au’s recent advertising campaign, Carsguide has issued a statement regarding the case.
The statement from Carsguide CEO Lauren Williams read in full:
“We were today unsuccessful in being able to continue Carsguide’s latest advertising campaign.
In 2014, Carsguide introduced an approach to advertising cars that generally gives customers the choice to remain anonymous until they know who and where a dealer is.
Since early 2015, Carsguide has not charged dealers on a leads model basis.
Unfortunately the court found that the advertisements conveyed misleading representations. Carsguide regrets this.
On the Carsguide website, you can get the dealer’s name and exact location without entering any contact details for almost every dealer car listed. We think this is a benefit to consumers.”
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]