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Reading: CarsGuide Appoints New Social And Communities Head
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B&T > Media > CarsGuide Appoints New Social And Communities Head
Media

CarsGuide Appoints New Social And Communities Head

Kate Winney
Published on: 22nd May 2015 at 11:19 AM
Kate Winney
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2 Min Read
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Online auto marketplace Carsguide.com.au has announced the appointment of Mark Redshaw in the newly created role of social and communities manager.

Redshaw joins CarsGuide from Social@Ogilvy having worked on a range of consumer business and tech brands including KFC, British Airways and Telstra. Redshaw will work alongside Marketing Manager Glen Knowles.

The appointment comes after the company’s rebranding and business pivot last year, which positioned CarsGuide as a competitive challenger brand and consumer champion that reinvented the process of buying and selling cars online by offering a better user experience, greater transparency and fairer pricing.

Knowles said that he was excited to add Redshaw’s specialist digital insights and community management expertise to the expanding CarsGuide team.

“As we continue to expand we are looking to drive results through social and digital strategy. Mark has an understanding of turning complex problems into engaging solutions that deliver a great user experience.

“Mark has a great reputation for bringing daring campaigns to life for major national and international brands. We are excited to have him on board.”

Redshaw said he was eager to start working alongside the CarsGuide team to execute and deliver integrated social and digital campaigns.

“I wanted to work with CarsGuide as I believe in their philosophy and vision for disrupting the norm, they are true innovators in online car classifieds. I am really looking forward to collaboratively building a footprint for the company in new territories.”

Redshaw joins CarsGuide after a four year stint, where he worked as a digital analyst before moving across to digital strategist. Prior to that he worked as Sub-Editor and Researcher at IRD Group.

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By Kate Winney
I am a highly-efficient, deadline-orientated professional with five years public relations and social media experience across a diverse range of clients across the consumer electronics, charity, consumer, banking, corporate and local government sectors. My strong communication and relationship building skills mean I easily develop effective working relationships with clients, media and industry stakeholders. Combining these skills with efficient project management, I produce and implement strategic and integrated campaigns for high-profile clients and often exceed client expectations. I am comfortable working with people of all levels and have proven management skills with the ability to manage junior staff, support senior staff and manage clients with conflicting agendas. I am a dynamic PR professional striving for a long and successful career in the PR industy

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