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Reading: Carsales Enhances The Car-Buying Journey With Launch Of ‘Buy From Home’
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B&T > Campaigns > Carsales Enhances The Car-Buying Journey With Launch Of ‘Buy From Home’
Campaigns

Carsales Enhances The Car-Buying Journey With Launch Of ‘Buy From Home’

Staff Writers
Published on: 30th April 2020 at 10:23 AM
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carsales has today announced ‘Buy from Home’ as the newest product rollout in response to the changing face of automotive sales during Australia’s COVID-19 response.

Designed to support dealer and car buyers alike, ‘Buy from Home’ packages a number of initiatives to make it easier to purchase cars remotely.

Via Buy from Home, dealers can provide consumers with home demonstrations, finance application, trade-in valuation, remote payments, driveway deliveries and more – making the remote car-buying journey seamless. A recent study conducted by carsales suggested COVID-19 related travel restrictions are the number one concern of car buyers.

The research shows 53.4% of respondents are looking to buy a car within the next month, but over one third of the survey’s participants nominated the logistics of taking a test drive (17.3%) or travel restrictions (19.5%) as their biggest buying concern.

“Australians are looking to buy cars right now and ‘Buy from Home’ is another step in our commitment to support our dealers and enhance the virtual car-buying journey for consumers,” stated carsales Executive Director – Dealer, Michael Holmes.

“This is an innovation we have designed to help the auto industry respond in these changing times,” continued Holmes.

The process is simple. Consumers can find car listings with the ‘Buy from Home’ badge and place an enquiry, take advantage of at-home visits, test drive fully sanitised vehicles, obtain a quote and/or process a deposit, and have their car delivered straight to their driveway.

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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