Carnival Cruise Lines Want Aussies To Find Their “Fun Type’ This Summer

Carnival Cruise Lines Want Aussies To Find Their “Fun Type’ This Summer
B&T Magazine
Edited by B&T Magazine



You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’?

Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into.

The new ‘Fun Type’ questionnaire – developed with leading Australian psychologist, Dr Jaimie Bloch – asks users several short questions about their travel habits, holiday schedules and dream destinations.

Respondents are then identified as one of six key ‘Fun Type’ personalities, from the ‘Chill Seeker’ to the ‘Action Packer’.

They are then matched to their ideal cruise itinerary, complete with shore excursions and personalised onboard activities.

Carnival has enlisted former NRL star and Aussie TV personality, Beau Ryan (main photo), to help bring the campaign to life.

Ryan, along with his wife Kara and two kids, will feature in digital and social content, encouraging Aussies to find their ‘Fun Type’ and treat themselves to a Carnival cruise.

“We’ve definitely all been starved of fun in the past two years, but after working with the Carnival team I finally know what my Fun Type is,” said Ryan.

“I’m an Action Packer through and through! This has been a great opportunity to encourage Aussies to get back out there and bring a little fun back into our lives.

“I can’t wait until my family and I can jump onboard Carnival Splendour so we can embrace the real us.”

Carnival Cruise Line Australia’s vice president, Kara Glamore, said the new campaign reflects Carnival’s ongoing commitment to providing guests with fun, memorable, and great-value holidays.

“Fun is what we’re all about at Carnival, so we’re very excited to unveil this new campaign,” she said.

“’Fun Type’ will be a key component of how we interact with our guests and partners, and we see this extending even further in future.

“Whether you are a Splash Maker, an Early Bird or a Navigator, a cruise with Carnival provides something for every Fun Type, and we can’t wait to show Aussies all we have to offer.”




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