Carlton Draught has delivered on its promise to launch limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade.
In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals series since 2013, fans are expected to rush and get their hands on a case in time for the do-or-die clash at the MCG on Sunday.
After putting the call out on social media channels after the Blues beat Fremantle to go 10-4, Carlton Draught promised to release the #Baggers22 can if they received 10,000 likes.
The post subsequently amassed over 37,000 likes, so a limited-edition production of 5,000 cases will be released.
Carlton & United Breweries Classic Beers Director, Hayden Turner, said: “After being inundated with responses, we can’t wait to see thousands of Carlton fans celebrate their return to the finals with a Carlton Draught in hand if they beat Collingwood.
“We expect the cans to be extremely popular. If Carlton wins on the weekend, fans will be riding the wave of finals football with the limited-edition brew.”
Carlton legend Stephen Kernahan was on hand to launch cans and said: “These are great cans befitting a great football club.
“Like many other Carlton fans, I can’t wait to toast the boys’ success this weekend against the old enemy with a #Baggers22 can.”
