Carlton Draught Throws Support Behind The Blues With #Baggers22 Cans

  • MELBOURNE, AUSTRALIA - AUGUST 17: CUB Carlton Blues Cans are seen during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • MELBOURNE, AUSTRALIA - AUGUST 17: Stephen Kernahan poses during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • MELBOURNE, AUSTRALIA - AUGUST 17: Stephen Kernahan poses during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • MELBOURNE, AUSTRALIA - AUGUST 17: Stephen Kernahan poses during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • MELBOURNE, AUSTRALIA - AUGUST 17: Stephen Kernahan poses during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • MELBOURNE, AUSTRALIA - AUGUST 17: Stephen Kernahan poses during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
  • MELBOURNE, AUSTRALIA - AUGUST 17: CUB Carlton Blues Cans are seen during the CUB Carlton Blues Cans x Stephen Kernahan shoot at Princess Park on August 17, 2022 in Melbourne, Australia. With the Carlton Blues on the verge of their first finals berth since 2013, CUB is launching their new Carlton themed cans for supporters to rally around the club in the lead up to their huge match against arch rival Collingwood at the MCG in Round 23, with a win securing them a spot in finals. (Photo by Graham Denholm/Getty Images for TLA)
1 / 7
B&T Magazine
Edited by B&T Magazine



Carlton Draught has delivered on its promise to launch limited-edition “#Baggers22” Carlton Draught cans in time for the club’s most important home-and-away game in at least a decade.

In a last-ditch effort to rally the Blues faithful ahead of what could be the club’s first AFL Finals series since 2013, fans are expected to rush and get their hands on a case in time for the do-or-die clash at the MCG on Sunday.

After putting the call out on social media channels after the Blues beat Fremantle to go 10-4, Carlton Draught promised to release the #Baggers22 can if they received 10,000 likes.

The post subsequently amassed over 37,000 likes, so a limited-edition production of 5,000 cases will be released.

Carlton & United Breweries Classic Beers Director, Hayden Turner, said: “After being inundated with responses, we can’t wait to see thousands of Carlton fans celebrate their return to the finals with a Carlton Draught in hand if they beat Collingwood. 

“We expect the cans to be extremely popular. If Carlton wins on the weekend, fans will be riding the wave of finals football with the limited-edition brew.”

Carlton legend Stephen Kernahan was on hand to launch cans and said: “These are great cans befitting a great football club.

“Like many other Carlton fans, I can’t wait to toast the boys’ success this weekend against the old enemy with a #Baggers22 can.”




Please login with linkedin to comment

Latest News