Cargo Crew steps back in ‘tech-time’ to launch The Modern Uniform Campaign

Cargo Crew steps back in ‘tech-time’ to launch The Modern Uniform Campaign
SHARE
THIS



Australian uniform company, Cargo Crew, has launched a new campaign aimed at innovating a stale uniform industry by showing how businesses have moved on in every other way – except in what their staff wear.

The Modern Uniform campaign taps into the ‘tech fear’ that businesses have of being left behind, focusing on corporate, retail and hospitality businesses, which have moved on from old-school technology such as faxes, rotary dial telephones and credit card sliders, but have missed upgrading their uniform.

Developed by Melbourne branding and design agency TAKT in collaboration with international photographer Victoria Zschommler, the campaign features a mix of old and new, with video content running across digital channels coupled with street posters.

Cargo Crew founder and creative director Felicity Rodgers said: “We wanted to get businesses thinking about their uniforms from a modern, customer experience perspective.

“Make business owners think, ‘we wouldn’t use a credit card slider in our business, so why are we wearing outdated uniforms?’.”

“The old school technology was really interesting to source and photograph for the campaign.

“It brought back a lot of memories, although some of the younger team members didn’t know what a credit card slider was!

“It’s a real reminder of how quickly businesses have had to adapt and how important the experience for customers is, starting with a Modern Uniform.”

Cargo Crew is dedicated to creating the world’s best uniforms, worn by clients including Dulux, Art Series Hotels, Beacon Lighting, Freedom, and famously, Gwyneth Paltrow at the New York launch of Goop Beauty.

View The Modern Uniform campaign here.

Please login with linkedin to comment

modern uniform

Latest News

Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral
  • Campaigns

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral

In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]