Australia’s first car subscription service, Carbar has appointed former Carsguide CEO and media executive Lauren Williams [feature image] to its board as a non-executive director.
Lauren Williams was the CEO of Carsguide, previously a joint venture between News Corp and 35 major automotive groups, for just under five years. During her time at Carsguide, she grew the business significantly and in late 2016 sold the business to Cox Automotive (USA).
In addition to her recent experience at Carsguide, Williams brings almost two decades worth of online experience to Carbar’s board.
In 2011, Williams launched Getaway Lounge (now Luxury Escapes) for Nine Entertainment Group and spent several years at BBC Worldwide in both London and Sydney. Other relevant experience includes corporate finance and strategy roles within Fairfax and several years in management consulting.
Williams has also been recognised for her work and in 2014 was named in the Australian Financial Review BOSS Magazine Young Executives of the year. In 2015, Lauren was awarded the NAB Women’s Agenda Leadership Awards in the Emerging Leader in Private Sector.
Williams holds an economics degree from Harvard University. She is also a graduate of the Australian Institute of Company Directors.
Williams said: “I am thrilled to be joining the Board of Carbar as they share my passion for creating change that benefits consumers in the automotive industry.
“With the backing of IAG and their platform, Carbar is well-positioned to be the market leader in alternatives to car ownership and support dealers and manufacturers on the journey.”
Commenting on the appointment, Carbar CEO Des Hang said: “Lauren’s expertise and guidance will prove crucial for Carbar as will continue to expand across Australia,”
“With Lauren’s help, we’ll be looking to engage more stakeholders in the auto industry and educate them on the power of the subscription model.
“Car subscriptions do not have to disrupt auto retail. With the right systems in place, everyone from manufacturers to dealers can benefit from this shift in consumer sentiment and vehicle adoption.”
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