Carat’s Bespoke Virtual One-Day Festival, Couch-ella, Returns On 19 May

Carat’s Bespoke Virtual One-Day Festival, Couch-ella, Returns On 19 May
B&T Magazine
Edited by B&T Magazine



Following the success of Carat’s inaugural virtual one-day festival, Couch-ella, the agency will once again bring the festival to life on Wednesday 19th May to those lucky enough to score an invitation.

Couch-ella is a market leading experience that celebrates Carat’s people and partners in each state, through inspiring and entertaining content. It came about as a way to reward and bring positive energy to staff at home during lockdown, and is now an annual agency event.

With an exciting new ‘real-life’ element to celebrate what has been a particularly tough year, Couch-ella will be a day filled with fun and engaging segments covering off a wide range of themes including comedy, cooking, fashion, life hacks, sports and trivia – with a number of exciting special guests planned across the day.

In conjunction with Carat, MKTG, dentsu’s brand experience, sport and entertainment agency, have returned once again to bring the event to life.

A group of more than 2000+ including clients, media partners, Carat and dentsu staff and journalists will have the opportunity to navigate through a wide range of topics. Whether to choose all, or a variety of what’s available on the day, participants are sure to be delighted with the day.

Sue Squillace, CEO of Carat ANZ said, “We launched Couch-ella as a way to reward our staff and clients during a very tough time in lockdown in 2020 when we all felt disconnected and looking for positive inspiration whilst stuck inside our homes.”

“The feedback from last year’s event was amazing and we are thrilled to have the festival return again this year.  The support from our clients and media partners has been extraordinary and we can’t thank them enough for jumping on board and once again uniting the industry.”

There are 15 presenting partners already confirmed, and Carat will be announcing the complete line-up for the day w/c 11 May.




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