Televisions, home appliances and mobile communications provider Hisense Australia has appointed Carat as their media communications agency following a competitive pitch.

Building on a 10-year growth trajectory in the market, Hisense has engaged Carat to elevate the brand’s profile and aspirational reputation as it diversifies its product range in 2020.

Carat will lead a team of specialists across Dentsu Aegis Network to deliver integrated, end-to-end media strategy, buying, planning, search and performance capabilities in the Australian market. 

Joseph Pardillo, Managing Director, Carat Melbourne said: “Hisense is a dynamic brand with big aspirations for 2020. We can’t wait to align the strategic and data-driven media capabilities of our Group to help Hisense accelerate their ambitions and reinforce their world-class reputation in market.”