Carat Wins Hisense Australia Media Account

Carat Wins Hisense Australia Media Account

Televisions, home appliances and mobile communications provider Hisense Australia has appointed Carat as their media communications agency following a competitive pitch.

Building on a 10-year growth trajectory in the market, Hisense has engaged Carat to elevate the brand’s profile and aspirational reputation as it diversifies its product range in 2020.

Carat will lead a team of specialists across Dentsu Aegis Network to deliver integrated, end-to-end media strategy, buying, planning, search and performance capabilities in the Australian market. 

Joseph Pardillo, Managing Director, Carat Melbourne said: “Hisense is a dynamic brand with big aspirations for 2020. We can’t wait to align the strategic and data-driven media capabilities of our Group to help Hisense accelerate their ambitions and reinforce their world-class reputation in market.”

Carat’s recent wins and renewals, including Medibank, L’Oréal and Energy Australia demonstrate the momentum building at Carat under the leadership of Sue Squillace, CEO of Carat Australia and New Zealand.




Please login with linkedin to comment

Carat hisense

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]