Carat Retains Medibank’s $50 Million Media Account

Carat Retains Medibank’s $50 Million Media Account

Private health insurance fund Medibank has re-appointed Carat as its media agency, extending its four-year partnership following a highly contested pitch review process.

A team of experts from across Dentsu Aegis Network (DAN) will deliver media strategy, planning and buying; digital performance; and data analytics across the Medibank and its AHM brands.

The appointment, with estimated media billings of up to $50 million, extends the partnership through to 2022.

Joseph Pardillo, managing director, Carat Melbourne said: “We are proud to be continuing our partnership with Medibank – an iconic Australian business that is highly sophisticated and customer-focused.

“A dedicated group of specialist capabilities structured around Medibank’s needs will enable both the Medibank and AHM businesses to continue to grow and engage more closely with their customers. We are thrilled to be partnering for the future.”


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