Carat is named number one in RECMA’s Qualitative Network Diagnostics report for the fifth time running in Asia Pacific and for the fourth time in Southeast Asia.
Carat Asia Pacific was given top ranking by global independent media agency reports company RECMA for their Network Diagnostics report in August 2013 and Southeast Asia in February 2014. Both have continued to hold the top spot ever since.
The Network Diagnostics report consists of an aggregation of the overall ratings given to the media agencies (650 in total) through Qualitative Evaluation developed in 40 countries applying country weighting. Research is carefully analysed through 19 criteria and assessed according to a four-level Strength scale and is reassessed every six months.
Simon Ryan CEO Carat ANZ said; “It’s great to be leading the Qualitative Network Diagnostics report in Asia Pacific with continued success. The most important thing to us is client results and these results are testament to the business rigour and work put in by the team which again is linked to our business plan.
“Our high performing talent strategy, investment into new business offerings and a data focus is what drives results for our clients and ultimately our qualitative scorings. There are many surveys in the industry and its good to see the competitive qualitative scores are focused on continual improvement of our industry.
“Qualitative scorings will continue to be a focus as we move into new paradigms for media agencies. Data, ownership of data and how data is used is now far more prominent than ever. Data is the new currency for advertising and marketing, hence the qualitative scorings around business rigour and capability are crucial to determine the client media agency relationship.”